'Not Your Mother's Rules' - new book from authors of 'The Rules'

Hey, ladies... remember the book 'The Rules'?

You know the one - 1990s, white cover [Australian edition], could be read in one night, filled with pages on the 'new' way to date. Many women were disciples. Equal parts were aghast.

Here are some of the pearls of wisdom which came from authors Ellen Fein and Sherrie Schneider:

1. Don't Talk to a Man First (and Don't Ask Him to Dance) 

2. Don't Stare at Men or Talk Too Much
3. Don't Meet Him Halfway or Go Dutch on a Date
4. Don't Call Him and Rarely Return His Calls
5. Don't Live With a Man (or leave your things in his apartment)
6. Be Honest But Mysterious
7. Stop Dating Him if He Doesn't Buy You a Romantic Gift for Your Birthday or Valentine's Day

After the mammoth success of that first book, the duo came out with:

'The Rules II', 'The Rules for Marriage', 'The Rules for Online Dating', and then a sorta best-of, 'All the Rules.'

Now, the authors are working on a new book, to be released in February 2013, called 'Not Your Mother's Rules.'

The authors were interviewed by Avi Roseman for JMag online. Here is an excerpt on what the new book will include:

Avi: In your book The Rules for Online Dating, you make it clear that under all circumstances, the man should contact the woman first. Are there any exceptions?

E&S: No exceptions. A woman cannot email, or even wink at a guy's profile, without becoming the aggressor and possibly getting hurt down the line when the guy dumps her for the woman whose profile he really likes. The only way to be sure that a guy is interested is to let him make the first move. If you have something exceptional in common, he has to notice that, and contact you first. The rare exception we have found is when a woman "beats a guy to the punch" by answering his ad first and later finds out that he was about to answer hers, but hadn't gotten around to it. This is very rare and nothing we recommend.

Read the rest of the interview here:

http://www.jdate.com/jmag/2012/05/do-you-follow-the-rules/

In response, the always excellent Lindy West wrote this piece about the ladies' next literary venture on the site Jezebel:

"People are not monolithic. You cannot trick people into loving you by treating them like math equations waiting to be solved. It's dehumanizing. If you want to date a human being you have to treat other human beings like human beings."

Read the rest of Lindy's piece here:

http://jezebel.com/5912459/oh-great-the-rules-is-back-with-a-whole-new-bunch-of-dating-garbage?tag=dating

What do you think? Are the authors spot on? Did you follow 'The Rules' the first time around? Did it garner you 'success'? Or did you vehemently oppose those 'rules'?

For more on 'The Rules', go here: http://www.therulesbook.com/

The duo were even honoured with a send up on Saturday Night Live - which is a must-watch: