All Women are Unique: Pandora - VIRAL VIDEO

There is a new viral video from renewed jewellery brand Pandora that moved me - yes, it made me cry (darn it, I couldn't help it!).

Called 'All Women are Unique', the YouTube video is described as:

As a small experiment of women’s uniqueness and the special bond between a mother and child, we met up with 6 wonderful women, and asked them to let us blindfold their most precious loved ones. Their children!

How we did it:
The children were guided towards the group of women, and using their senses and intuition asked to try to find the one they believed to be their mother. Anxiety, love and a bit of heartfelt tears filled the room as children from the age of 3-9 tried and succeed in finding the one and only they could call mum! 

All women are unique in shape, personality and heart, and so is the beautiful connection and precious love we saw this day.

Celebrate the woman in your heart - visit: www.pandora.net
(Music: “Staircase” by Dan Leighs, musync.com)

The blurb for the video is equally emotive:

Her scent, her touch, her smile. If we close our eyes, chances are we could recall every little detail of the first woman in our lives: Mum.

This Mother’s Day, PANDORA is celebrating that unique bond between mother and child with an emotional, life-affirming new short film. The film shows the answer to a single question: could children recognise their own mother without actually seeing her?

Six women and their children decided to put that to the test. No actors, no staging, no spin. One by one, each child was blindfolded and asked to pick their mother out of a group of women – using senses other than sight. Each mum waited anxiously, watching her child tentatively feel their way, carefully searching for something familiar in a room of strangers.

Here is the video - try not to shed a little tear: